Mission Statement

To become the leading Route Operator in South Africa by fulfilling the recreational gambling and entertainment requirements of the public in a responsible, ethical and professional manner and by playing an active role in the advancement and economic empowerment of previously disadvantaged communities in the South Africa.

Core Values

The VGroup is founded on certain core values that are fundamental to our organisations success and continued growth, by investing in these values we create an environment where employee pride and fulfilment translates into customer satisfaction.

Unity of Purpose

At Vukani Gaming Corporation (Pty) Ltd, our overarching value is community, the feeling that we all belong and matter to one another. We reflect this by:

  • Acting with integrity, tolerance and respect in everything we do
  • Promoting freedom and creativity in the application of talent among staff
  • Having fun from time-to-time and enjoying what we do
  • Going the extra mile

In creating unity of purpose, we will practice cooperation and teamwork. We practice open communication by keeping others informed, consider the needs of others, and at times, defer to the needs of others.

Service Excellence

We drive customer loyalty by creating positive experiences for customers that exceed their expectations, through understanding their needs and keeping our promises.

We strive to continually evolve the existing method of service into an environment that:

  • Promotes and nurtures service excellence
  • Builds and maintains a customer-oriented culture
  • Understands that service excellence at the front lines has to start with the concept of service excellence at the level of top management.
  • Understands that people and systems in the organization must be constantly tuned to customer needs and to management’s evolving concept of service excellence and performance management.

Learning Environment

In our strive to achieve our objectives we accept that we will make mistakes, however, in order to become a great company we will have to continuously analyse and learn from these mistakes.

Furthermore, there is no such thing as good enough. We must constantly question what and why we do things and strive to improve everything that we do.

Improvement should take place in all aspects of our business. We should continuously search for innovative ways to improve quality of work, speed of delivery, productivity, efficiency, effectiveness and profitability.

Positive Work Environment

In creating a positive work environment, we will express our appreciation for, and recognize, others. We will follow a work ethic, take pride of ownership in our work, be courteous, encourage creative thinking, seek and be open to challenges, create esprit de corps, maintain a safe work environment, and act with enthusiasm.


We value diversity. Therefore we are able to adapt to all forms of diversity in the workplace and in our specific market arenas, including personality, racial, gender and cultural diversity.

In order to compliment and add value to the primary businesses of our site owners we endeavour to quickly understand and adapt to their individual business needs and be sensitive to any changes in our market.